In store

Phyto and Lierac

Beauty communicated in the store

Alés Groupe offers innovation for the beauty of face, body and hair in the pharmacy and drugstore channels.

hUOVO works in the management of in-store communication for the entire product range of the Phyto and Lierac brands. From the new launches to ongoing products, a strategic path building communication in decision-making moments of trade engagement and meeting with the customer.